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Chase and I are excited to announce the launch of our new business, Coffee marketing Pro. While slinging coffee and moving up within the coffee industry, we helped our bosses with marketing strategies and put our backgrounds of graphic design, web design and writing to use. Which increased [...]  Here’s a little list of Saint Patrick’s Day marketing suggestions to kick-start your own creativity. Remember to utilize the powers of Social Media to inform your fans and followers of the great holiday things going on at your coffee business.
Have a Hang-over Happy Hour … but with COFFEE! People need [...] To help out a friend on Barista Exchange, I created a small list of ideas on how I would tackle her marketing problem if I were in the same situation (the theme is local, local, local):
#1 Create a Customer Database Too many coffee business owners just don’t do that, but [...] If you’re an entrepreneur or small business owner then you should already know this marketing mantra: “Everything is Marketing and Marketing is Everything.”
Marketing is the art of figuring out the best combination of graphics, headlines, offers and delivery methods to get the highest conversion rates. A marketing plan should be part [...] Do you have multiple cafes, coffee carts, or are you part of a larger coffee franchise?
I recently had a client with multiple coffee carts needing an inexpensive marketing promotion to get her customers to visit her other cart locations. She originally requested custom printed paper coffee cups (or cup sleeves) with [...] As a small business owner in the coffee industry, you can’t afford to lose money on wasteful or ineffective marketing. Therefore you should invest in creating a customer database and then use that database as your core marketing tool. With your customer database in place you’re ready to start creating your direct [...]
Month-long celebrations every March so you don’t have to rely solely on Saint Patrick’s Day.
March Marketing Ideas jump-starter list … without leprechauns or shamrocks. March is the Month to Celebrate: American Red Cross – got some red marketing materials left over from February/Valentine’s? Use them up in your American Red Cross [...] Chase and Jennifer are happy to announce we will be launching our new service site soon…
Until then, feel free to start looking around. We will start taking new clients now. |
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