Coffee Marketing Pro

Marketing your Coffee Business in April

MyCoffeePro — Wed, 30 Mar 2011 23:36:17 +0000

Ah, Spring is in the air … bees buzzing, birds chirping, flowers pollinating and coffee brewing.

We’re all familiar with April Fool’s Day, Palm Sunday, Passover, Good Friday and Easter … but there are many month-long celebrations in April too.

Welcome to our little list of April Marketing ideas for coffee shops.

National Autism Awareness Month – Donate a percentage of all April sales to your local (or national) Autism charity.

International Guitar Month – Support your local musicians by inviting different performers to your venue all month long … but if you’re not into the whole “live music” thing, than support your local poets instead by celebrating National Poetry Month.

Keep America Beautiful Month – Have a recycling drive all month long inside your shop or ask your employees for volunteers to help keep the community clean all month long … and you can celebrate National Volunteer Month at the same time, how perfect!

Don’t forget to highlight the fact that it’s Stress Awareness Month. You could have a daily 2-3 pm Happy Hour with a generous discount on all espresso drinks all month long … your regulars will appreciate an uncommon discount and the newbies will have a month to switch to the habit of visiting your coffee shop for their afternoon pick-me-up.

It also happens to be Child Abuse Prevention month and About.com has created an awesome list of activities that you could promote as well. What a wonderful reminder for those of your customers that are parents to take a little time each day and strengthen their relationship with their kids.

And while I hate to be a reminder of bad news … don’t forget that April 15th is Income Tax Day

We are Announcing our Launch

dailydemitasse — Tue, 15 Mar 2011 14:10:38 +0000

Chase and I are excited to announce the launch of our new business, Coffee marketing Pro.

While slinging coffee and moving up within the coffee industry, we helped our bosses with marketing strategies and put our backgrounds of graphic design, web design and writing to use. Which increased sales. After a year of networking and outsourcing each others specialized services, we decided to officially team up and start Coffee Marketing Pro.

Marketing in the coffee industry confuses consumers and the specialty coffee section needs to really stand apart for its quality with ethical marketing that educates consumers correctly, all at an affordable price. We also realize roasters need simple, organized procedures like administrative tasks to keep them organized and save money.

If we had 28 hours in a day we MIGHT be able to accomplish everything. Unfortunately we don’t and are excited that true coffee people with other talents want to get involved. We don’t have enough hands to meet the demand of daily business and all the services offered could be of added value to Kohana Coffee. We think it’s a smart idea and are tipping our hats to Jennifer and Chase for bringing it to market. ~ Piper Jones, VP of Operations at Kohana Coffee

With this in mind, Coffee Marketing Pro was created based on passion and experience in the industry to offer a marketing powerhouse for specialty coffee companies like high quality cafes, roasters and suppliers, to improve the industry as a whole.

Find us on Facebook and follow us on Twitter @CoffeeMrktngPro

Coffee Marketing for Saint Patrick’s Day

MyCoffeePro — Mon, 07 Mar 2011 14:27:22 +0000

Here’s a little list of Saint Patrick’s Day marketing suggestions to kick-start your own creativity. Remember to utilize the powers of Social Media to inform your fans and followers of the great holiday things going on at your coffee business.

Have a Hang-over Happy Hour … but with COFFEE! People need to get rid of their hangovers somehow and it might as well be at your coffee shop. Read More at MyCoffeePro.com

7 Ways to Market your Local Coffee Shop

MyCoffeePro — Sat, 05 Mar 2011 18:22:32 +0000

To help out a friend on Barista Exchange, I created a small list of ideas on how I would tackle her marketing problem if I were in the same situation (the theme is local, local, local):

#1 Create a Customer Database

Too many coffee business owners just don’t do that, but there’s no excuse not to with so many options and price-points available. A free CRM is ZohoCRM, but there’s a good comparison at BusinessInsider.com. I personally use ~~Act by Sage~~, Outlook & OneNote because those fit best into my work-flow on my tablet pc (which I LOVE). Read More at MyCoffeePro.com

5 Free Ways to Market Your Coffee Business

dailydemitasse — Tue, 01 Mar 2011 18:58:05 +0000

Create buzz and reach out to your customers. Jennifer offers these 5 free ways to start marketing your coffee business.

Tested Tips to Market your Coffee Company

MyCoffeePro — Mon, 28 Feb 2011 18:08:54 +0000

If you’re an entrepreneur or small business owner then you should already know this marketing mantra: “Everything is Marketing and Marketing is Everything.”

Marketing is the art of figuring out the best combination of graphics, headlines, offers and delivery methods to get the highest conversion rates. A marketing plan should be part of your business’ operational foundations, but it is often overlooked in the coffee industry.

Whether you’re just starting out with a new coffee business or you’ve been established for a while and just need to increase sales, you’ll find this list of coffee marketing tips an indispensable value. Don’t miss the BONUS IDEA at the end of this article. Read More at MyCoffeePro.com

Scavenger Hunt at Coffee Carts

MyCoffeePro — Sun, 27 Feb 2011 18:01:15 +0000

Do you have multiple cafes, coffee carts, or are you part of a larger coffee franchise?

I recently had a client with multiple coffee carts needing an inexpensive marketing promotion to get her customers to visit her other cart locations.

She originally requested custom printed paper coffee cups (or cup sleeves) with scratch-off or pull-off pieces for an “instant win” effect. After researching our options, we learned that this type of promotion is very cost-prohibitive and didn’t fit into her marketing budget. Read More at MyCoffeePro.com

14 Coffee Marketing Ideas for Direct Mail

MyCoffeePro — Thu, 24 Feb 2011 15:59:08 +0000

As a small business owner in the coffee industry, you can’t afford to lose money on wasteful or ineffective marketing. Therefore you should invest in creating a customer database and then use that database as your core marketing tool. With your customer database in place you’re ready to start creating your direct mail campaigns.

Direct Mail marketing remains popular because of it’s incredible value … Read More at MyCoffeePro.com

Coffee Marketing with March Madness

MyCoffeePro — Mon, 07 Feb 2011 17:21:20 +0000

Month-long celebrations every March so you don’t have to rely solely on Saint Patrick’s Day.

March Marketing Ideas jump-starter list … without leprechauns or shamrocks.

March is the Month to Celebrate:

American Red Cross – got some red marketing materials left over from February/Valentine’s? Use them up in your American Red Cross promotions. Read More at MyCoffeePro.com

Coffee Marketing Pro Launching Soon

MyCoffeePro — Fri, 04 Feb 2011 13:53:13 +0000

Chase and Jennifer are happy to announce we will be launching our new service site soon…

Until then, feel free to start looking around. We will start taking new clients now.