Ah, Spring is in the air … bees buzzing, birds chirping, flowers pollinating and coffee brewing.
We’re all familiar with April Fool’s Day, Palm Sunday, Passover, Good Friday and Easter … but there are many month-long celebrations in April too.
Welcome to our little list of April Marketing ideas for coffee shops.
National Autism Awareness Month – Donate a percentage of all April sales to your local (or national) Autism charity.
International Guitar Month – Support your local musicians by inviting different performers to your venue all month long … but if you’re not into the whole “live music” thing, than support your local poets instead by celebrating National Poetry Month.
Keep America Beautiful Month – Have a recycling drive all month long inside your shop or ask your employees for volunteers to help keep the community clean all month long … and you can celebrate National Volunteer Month at the same time, how perfect!
Don’t forget to highlight the fact that it’s Stress Awareness Month. You could have a daily 2-3 pm Happy Hour with a generous discount on all espresso drinks all month long … your regulars will appreciate an uncommon discount and the newbies will have a month to switch to the habit of visiting your coffee shop for their afternoon pick-me-up.
It also happens to be Child Abuse Prevention month and About.com has created an awesome list of activities that you could promote as well. What a wonderful reminder for those of your customers that are parents to take a little time each day and strengthen their relationship with their kids.
And while I hate to be a reminder of bad news … don’t forget that April 15th is Income Tax Day



